As the summer season approaches, Banana Boat is on a mission to help people spend more time together outdoors.

The brand conducted a large-scale consumer survey and found that many Americans are skipping outdoor activities, resulting in a lot of summer being missed. 

It’s a growing cultural truth that streaming, scrolling, and air-conditioned comfort are quietly replacing outdoor play.

Veronique Mura, SVP & GM at Edgewell Personal Care, said, 

“At Banana Boat, our purpose has always been to help people enjoy the sun with confidence. People trust us to take the worry out of sun care so they can focus on the moments that matter most. This campaign is a reminder that while how we live and connect has changed, the need for outdoor play and togetherness hasn’t—and Banana Boat is here to protect every version of that experience.”

About the Campaign

To combat this inside shift, Banana Boat is launching its new Get Outside Stat campaign, created in partnership with BBH USA – an initiative designed to motivate people to make the most of their summer, reconnecting with the simple joy of being outside. 

According to the study, 72% of people will feel the warmth of the sun only through a window this summer. This inspired the campaign and motivated Banana Boat to become the spark that would get people back outside. 

Get Outside Stat brings these insights to life, transforming real data into simple, relatable, and shareable moments that instantly connect and create a sense of urgency to step outside and not miss the moments that matter.

Get Outside Stat is visualized through Banana Boat’s creator partnerships within family, outdoor, and lifestyle communities, sharing authentic, real-life stories of how people can beat the statistics and reconnect outside. 

The campaign meets consumers where they are, offering a relatable nudge to turn good intentions into action.

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